Luna Media on LinkedIn: #digitaladvertising #adtech #lunamedia (2025)

🚨 Big News from AdDaptive!We’re excited to share that AdDaptive now has exclusive access to Netflix ad inventory! This means we can help you reach your audience on one of the most popular streaming platforms with precision and impact.‼️ Why This Matters:- Targeted Reach: Get your message in front of a highly engaged audience.- High Engagement: Ads are delivered during top content, capturing attention.- Real-Time Insights: Optimize your campaigns with up-to-date analytics.If you're looking to elevate your digital strategy and make the most of this unique opportunity, let's connect!#DigitalMarketing #NetflixAds #ProgrammaticAdvertising #AdDaptive #CTVAdvertising #StreamingAds #MarketingStrategy #AudienceEngagement #BrandAwareness #AdvancedTargeting #AdvertisingInnovation #MediaBuying #MarketingInsights #AdTech #ConnectedTV #CTV

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📺 Why OTT Advertising Should Be Part of Your Strategy 📺Over-the-top (OTT) advertising is revolutionizing the way brands connect with consumers. Unlike traditional TV, OTT provides precise targeting and measurable results, making it a powerful tool for advertisers. With the rise of streaming services, now is the perfect time to invest in OTT ads.📈 Targeted Reach📈 Measurable Impact📈 Enhanced Viewer EngagementReady to take your advertising to the next level? Let’s chat about how OTT can benefit your business.#DigitalMarketing#Advertising#BusinessOwners

A single-channel approach won’t cut it anymore. Combine SEM, social media, OTT, and YouTube ads for a powerful multi-channel strategy.Why go multi-channel?Broader ReachConsistent MessagingHigher EngagementWe’ll design a strategy that hits your audience from every angle, driving unparalleled results.#DigitalMarketing#Advertising #BusinessOwners

Can't decide between Broadcast or OTT? Let's break it down!Broadcast TV hits big with its wide reach and variety, offering content at set times to a diverse audience, along with solid viewership metrics. OTT shakes things up, giving viewers the freedom to stream their favorites whenever, paired with ads that really 'get' them thanks to detailed targeting and content tailored just for them. Plus, you get deep insights that help tweak those ads to perfection.Embrace a media strategy that delivers your message most effectively! Need some professional insight on which is best for your brand? Let’s chat!

Dive into the future of advertising with Programmatic OTT! Reach your target audience more effectively and boost your brand's presence. Discover how at TLG Marketing. #ProgrammaticAdvertising #OTT #DigitalMarketing https://lnkd.in/dRYbTB3t

Attended a lot of trade events recently where media executives have been genuinely shocked to learn the power of social media video. 😧Anyone who doesn't believe that a creator on TikTok or YouTube can match (or surpass) the achievements of a high-budget, 'traditional' movie or series has had their head in the sand for the past five years. Genuinely informative/beautiful/emotional content can be made at a fraction of the price when compared with traditional media, reach infinitely more eyeballs, and steal infinitely more ad dollars. Neglecting the shift any longer will do ireprable damage to a media business.Rethink TV has the numbers to prove it. Our Social Media Video Forecast dropped last Autumn, forecasting user numbers, watch time and ad revenue across the six major platforms, across our five global regions. Link in the post below, and stay tuned for a mega forecast in the coming months where we tot up SVoD, AVoD, FAST, Pay TV, and Social Media video all alongside one another.

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THE ADTECH FORUM (Series 2, Episode 3)SPONSORED BY CadentOur next guest, Katya Shkolnik, joins us from Future Today Inc. Katya’s wealth of experience in the programmatic ecosystem sheds light on how premium content providers stand-out in today’s competitive market. In this episode, we dive into the evolving role of SSPs and how they help publishers optimize inventory monetization strategies while being stickier for audience engagement and involvement. Watch and follow The AdTech Forum on YouTube: https://lnkd.in/gvmuK8yq

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Connected TV (CTV) has reached an all-time high, with nearly every household having at least one CTV device. The big shift from traditional TV to streaming has created opportunities for marketers to reach audiences through a wealth of data and advanced targeting capabilities. However, brands have yet to unlock its full potential. Access our latest ROI Genome Flash to understand the opportunities and considerations for scaling CTV advertising: https://lnkd.in/ddc9bfVV #CTVads #connectedTVadvertising #commercialanalytics #revenuegrowth

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Connected TV is changing the way TV and videos are being consumed. Here is a brief report outliningthe shift from Linear TV to CTV and opportunities it creates.

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Audience Addressable is now available for marketers to harness authenticated audiences to better plan, activate, and measure multiscreen campaigns and drive incremental reach regardless of their footprint. This capability is especially valuable for political and auto advertisers looking to reach local, regional, and market-specific audiences.See the news: https://comca.st/4bSb9Mg via .#addressableTV #automotivemarketing #politicaladvertising

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